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Prof em. Marcel De Meirleir PhD
Prof em. Marcel De Meirleir PhD

Chairman Business Location International

Founder of BLI, Marcel De Meirleir received his PhD from the University of Chicago after studying under Nobel economics laureate, Milton Friedman.  By combining Economic Geography with Planning, he was a pioneer of regional economic analysis in the 1950s and from the 1960s onward helped improve employment in areas of northern and southern Europe where American, Japanese and other multinational companies pursued their expansion.

In 1960, he founded the original Plant Location International firm that rapidly became the recognised world leader in industrial location and which he successfully sold to Price Waterhouse in 1989.  In 1979 he made the first location studies in China, still under reformer Deng Hsiao Ping : client companies such as Bell Telephone, Janssen Pharmaceutical and Motorola followed in the 1990s.  A book on the development of China resulted with six fellow university professors, published by VUB Press in 1992. After establishing and directing the International Location practice of Ernst & Young and seeing his initial creation pass to the Corporate Consulting services of IBM, De Meirleir regained 100% ownership of the marque once again in 2005, redeveloping the firm as Business Location International.  With senior associates acting as regional directors, each brings a specialist calling in addition to their record as practitioners of location.
In over 40 years, PLI teams and their successors under Prof De Meirleir have delivered some 1,600 location studies worldwide and these have involved investments exceeding more than $20 billion and resulting in the creation of almost half a million jobs.  Literally scores of major production plants were realised, including the automotive, chemical, pharmaceutical, cosmetics and food industries, and subsequently the rising ICT services. 

Globalisation has brought a geographic shift in locations from Western to Eastern and Central Europe, the Middle East and Asia.  The evolution in economies and changes in land-use requirements have brought BLI to draw in resources as required with multi-disciplinary companies and to carry out location, land-use and development studies in Algeria, Libya, Saudi Arabia, United Emirates and Oman.  The needs expressed here also include professional consulting and training, the development agencies and ministries of these vigorous countries wishing to benefit from experience of location which, for 95% of the assignments over the years, has been for commercial and industrial companies whose decisions are at the base of economic growth.

Prof De Meirleir’s academic career following his doctoral study and early teaching in the US, has spanned some forty years at the two universities of Brussels, training between 1975 and 1992 some 480 graduate students of 24 nationalities, of whom several are today in the councils and executive agencies of national development all over the world. This period also saw the start of seminars and lectures in universities and economic institutes, and covers the publication in journals of more than 150 articles.

‘Prof Marcel’ is known for his energy and for anecdotes that pinpoint very human but often critical aspects of industrial decision-making, many of which have benefitted the regional economies of Europe today.  These have been in Belgium, France, UK, Italy and Spain. where founder-industries from the 1960s / 70s / 80s remain mainstays of activity, but also in California, Carolina, Bangalore and Guangzhou, where similar groups or their successors still seek the clarity and rigour of experience from which Dr De Meirleir has named his acclaimed guide to the business, known as Location, Location, Location.


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