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LOCATION LOCATION LOCATION
By: Professor Emeritus Marcel J. De Meirleir, Ph.D
Globalisation is a reality that current economic crisis has only served to reinforce. This book concerns every manager, director and CEO faced with location decisions in the event of expansion, relocation or outsourcing. It is equally recognised as a valuable tool by Free Trade Zones, Investment Promotion Agencies and regional development authorities in their engagement to attract Foreign Direct Investment appropriate to their region. It provides management with practical insurance against costly mistakes and a factor for success in the region. Far from being academic, this practical guide has Do’s and Dont’s from the work of the most experienced figure in the location field and based on half a century of case studies. Globalisation in the 21st century offers a wealth of new challenges, but equally a range of serious pitfalls. Location experience since the initial Reconstruction period in western Europe is applicable in a number of ways to the new markets and labour pools of Central and Eastern Europe as well as to India and China. Nowhere can so much experience be purchased for so little money. . . !
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